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The site py.md states the following, "Make a long URL shorten with py." I noticed that the website also stated " If you need a custom alias, you can enter it below." They also stated " By adding a password, you can restrict the access of statistics. This can be used to identify URLs on your account. Make a long URL shorten, easy to remember and to share , With traffic stats. Set a password to protect your links from unauthorized access. Geotarget your links to redirect visitors to specialized pages and increase your conversion. Share your links in one click via the dashboard." The meta header had URL shortener as the first keyword. This keyword was followed by url redirection, shorter link, and encurtador de url which isn't as urgent as URL shortener. The other words the site used was short url. short url generator is also included but might not be understood by web crawlers.